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A Natural Field Experiment on Citizens’ Giving Behavior: Analysis on Red Kettle Campaign of Salvation Army
A Natural Field Experiment on Citizens’ Giving Behavior: Analysis on Red Kettle Campaign of Salvation Army
2016
Chulhee Kang
Sohyun Park
Keywords:
Advertising
Field experiment
Kettle (landform)
Economics
natural field
Media studies
Correction
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