PERAN IDENTITAS JENIS KELAMIN SEBAGAI VARIABEL MODERATOR DALAM HUBUNGAN ANTARA KEBUTUHAN BERPRESTASI, KEBUTUHAN BERAFILIASI DAN KEBUTUHAN BERKUASA DENGAN KINERJA KARYAWAN

This research was aimed to discover whether sex-role identity could play a significant role as moderating variable to the relation between McClleland’s needs of achievement, affiliation and power and employee’s performance. Subjects of this research were employees in scales division from a cosmetical company in Jakarta Following Baron and Kenny’s ideas, data was analyzed with two way analysis of variance. The main hypothesis in this research is moderating effect of sex role identity in how need of achievement, need of affiliation and need of power affect employee performance. Two way analysis of variance resulted in the rejection of major hypothesis. Therefore, sex-role identity did not function as moderator in the relation between all needs and employee performance. However, need of achievement was found to influence employee performance .