Fuel additive experts discuss successful strategy for meeting the specialized needs of fuel marketers and engine manufacturers

As the petroleum and original equipment manufacturers around the world struggle with tough new emissions regulations, they have come to rely more and more heavily on fuel and lubricant additives to enable them to meet and maintain top performance. At Lubrizol, the world`s largest additive supplier, an ongoing, three-way dialogue with refiners/oil and fuel marketers, and engine manufacturers continues to provide creative solutions to industry`s needs. Fuel Technology & Management (FTM) spoke recently with three key managers of Lubrizol`s fuel products segment about the marketplace and regulatory demands throughout the world. Greg Ondercin, worldwide segment manager; Paul Flavin, marketing manager; and Robert Giunta, North American commercial manager, are creating partnerships with fuel marketers around the would to meet their specialized needs and, as is so important today, add value for them.