PERAN KAMPANYE BANGGA (PRIDE CAMPAIGN) DALAM PENGUATAN LEMBAGA ADAT PAWANG UTEUN UNTUKPENGELOLAAN HUTAN BERKELANJUTAN DI ACEH BESAR

This research using Rare Pride methodology. This methodology adopts social marketing approach to solve conservation problems and other social problems. The objectives of this research is to analyze affectivity of pride campaign in improving level of knowledge, attitude and behavior after Pride Campaign implementation for better resources management. Through many kind of intervention during one year Pride Campaign, this campaign succeeded to encourage community behavior change.This behavior change is indicated by ; 90 members of group of forest farmer at Gampong Nusa and Kueh, 24 elite figure (20 men, 4 women) from 6 Villages has common agreement about revitalization custom institution ; Pawang Uteun, 100 Ha community field in Kemukiman Kueh for Peu Udeep Lampoh activity, 3000 Ha customary right for land forest managed by custom intitution : Pawang Uteun. Keyword : Social Marketing, Pawang Uteun, Suistanable Resourcer Management