MEDIA INVOLVEMENT AND COMMUNICATION STRATEGIES AND MECHANISMS OF THE EGYPTIAN MUSLIM BROTHERHOOD FROM 1928 TO 2015

In this paper, we highlight the various communication resources used by the Egyptian Muslim Brotherhood (EMB) to recruit members or sympathizers. Based on the analysis, the media involvement and communication strategies and mechanisms used by the organization include a variety of traditional and available modern communication facilities. The goal of EMB’s efforts is to convey its ideology to Egyptians and “to rebut the challenges of the adversaries”. In this regard, the author selects the following elements to be highlighted: (1) the publications’ sections of EMB, (2) the vertical communication: The latter includes face-to-face meetings, group discussions, cassette recordings and the broadcasting channel that, the Brotherhood could use for propagating its agenda. The following section covers, (3) the conventional communication. The conventional communication presents the different publications served by the organization. This category covers periodic publications and books. The last section explains, (4) the use of information and communication technology (ICT).