OPTIMIZATION OF SOCIAL STRUCTURE IN BUSINESS NETWORKS BY

This article deals with the definition and analysis of the social, communicative, and cognitive abilities of managers acting in network contexts. We can tackle the complex relationship of role demands and role adoption by applying grid-technique and polyhedral analysis. We can gather data on context specific personal constructs with the help of the grid technique. Using these data, polyhedral analysis shows how defined persons are integrated into the re lation structures within a network. Beyond this, we show if and how relevant criteria such as holes, connectivity, and eccentricity can be employed for analyz ing problems stemming from personnel management. Based upon the applied methods, it is possible to provide information about the relevant structures within networks used in personnel selection and competency development. Deci sion makers have the task to select among the measures of personnel manage ment. Within the relevant context, these measures should be suited to ensure the stability and efficiency of the network.