Artificial Intelligence as One of the Development Strategies for Business Organizations “Toyota Model”

The study aims to define the development strategy of business organizations using artificial intelligence, which we believe is one of the strong methods that pioneering institutions rely on in achieving development rates and its effective role in achieving a competitive advantage and excellence in the edifice of markets. Toyota has been adopted as a model for the study (case study), and this is by examining its use of artificial intelligence as one of the techniques constantly developed by it. The study also allowed us to stand on determining financial performance and its evaluation of the same institution, which is one of the elements of achieving the goals of study. The study reached a set of findings, the most prominent of which are: Toyota’s financial performance indicators were positive and of strong significance when used to express the value of the use of artificial intelligence during the period studied. Artificial intelligence ensures the continued development of business organizations and achieving a competitive advantage according to a development strategy. Toyota’s artificial intelligence leads it towards achieving a strong competitive advantage in accordance with a steady pace development strategy.