Factors of digital payment adoption in hospitality businesses: A conceptual approach

Hospitality businesses might achieve a competitive advantage by adopting cryptocurrency payments. This study provides insight into the factors that influence hospitality businesses’ intention to use new digital payments based on a conceptual approach. One of the contributions to the literature is in integrating an external variable – perceived security – into the Technology Acceptance Model. Perceived security is considered a strong predictor for a new payment technology adoption. This study also contributes to the academic research by illuminating potential directions for future empirical research.