Research on Optimization of cold chain logistics distribution path of fresh products based on Hybrid Genetic Algorithm

In view of the actual situation of cold chain logistics distribution path of fresh products, taking the minimum total cost of fixed cost, variable cost, refrigeration cost, damage cost and penalty cost as the optimization objective, this paper constructs the optimization model of cold chain logistics distribution path of fresh products, and makes an empirical study on the distribution path of an enterprise by using hybrid genetic algorithm, and solves it by coding on MATLAB. It is found that the optimized scheme improves the vehicle loading rate and reduces the distribution cost, which proves the feasibility and effectiveness of the model and algorithm.