Huawei’s Expansion and Nokia’s Retreat: What Lessons Can We Learn?

The aim of the study by Kjellman, Yang, Wu, and Park (2020) is to compare the globalization strategy of current and former world giants in mobile phones and networks: Huawei and Nokia. A Six-M model is developed which provides insights into classic strategic management questions: what makes a company successful and what makes a corporation fail? Disruptive innovation management of an emerging economy multinational (EMNE), Huawei is contrasted with the retreat of Nokia. One lesson to be learned by managers is that customer focus, meaning, and value management are important factors behind success.