Old Web
English
Sign In
Acemap
>
Paper
>
The Influence of Personal Values on Measures of Advertising Effectiveness: Interactions with Audience Involvement
The Influence of Personal Values on Measures of Advertising Effectiveness: Interactions with Audience Involvement
1984
Joseph F. Hair
Dan Sherrell
Keywords:
Advertising
Public relations
Political science
Correction
Source
Cite
Save
Machine Reading By IdeaReader
0
References
9
Citations
NaN
KQI
[]