[Impact evaluation of the "Los Tromes II" campaign]

Graphs and charts from a 1993 evaluation of the Los Tromes II campaign in Peru are presented. The majority of the graphs depict spontaneous and assisted base levels and impact of campaign activities. The charts provide details on recollection of family planning events and publicity the Los Tromes campaign advertising of contraceptive products campaign messages cultural animation theater and the influence of television possession on recollection. A hierarchy of effects is proposed and described and information is presented in a series of tables on the hierarchy of effects according to recollection. The final graphs show base levels and impact of the campaign on myths and rumors concerning various contraceptive methods.