The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

Safak Sahin,Şeyhmus Baloğlu,Esra Topcuoglu

The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

2019

Safak Sahin
Şeyhmus Baloğlu
Esra Topcuoglu

This study aims to broaden knowledge about the effects of green (environmentally responsible) advertising images on consumer behavior in the context of the hotel industry. A 5 (ad type: non-green v...

Keywords:

green advertising
Marketing
hotel industry
Consumer behaviour
Sustainability
Advertising
Economics

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