호텔 한식 레스토랑 이용객의 LOHAS인식과 서비스스케이프 지각 차이에 관한 연구: 서울 특1급 한식 레스토랑을 중심으로

The purpose of this study is find out customer`s recognition of LOHAS(Lifestyle of Health and Sustainability) and Servicescpae in Hotel restaurants. Using the factor analysis, cluster analysis, discriminant analysis, and ANOVA the results is first, dividing customer 3 groups which is High, Middle and Low LOHAS Group. Second, using factor analysis for servicescape and it shows 2 factors. Third, the results of ANOVA is difference between LOHAS groups, it shows only tangible servicescape shows difference among groups but intangible servicescape shows not different. Find out High LOHAS recognition group recognize servicescape more than Low LOHAS recognition group.