The social and medical paradigm and communicative competence of health sciences professional

In de new social and medical paradigm the effectiveness of communication constitutes a cornerstone to face the challenge for promoting changes in the lifestyle and offering people ways to think, analyze and to reflex about their health. The doctor patient relationship as a model of communication substantiate the behavior of the medical science professional and the relation that doctors will have among them and the health team from which it will depend the moral or ethical attitude to be oriented and will also characterize the attention. The objective of this paper is to reflex about the essential aspects that should characterize the skills to form a culture of communication aim to obtain a health work in the primary health care. The management of communication is analyzed to achieve and empathy with the patient, the elimination of communicative barriers that allow the approaching and reflexive interaction with the healthy or the sick person, the family, communitarian groups and the coordination with the communitarian social institutions, which permit the necessary changes to reach a healthier lifestyle and an ascending development of the health culture into the population, relating knowledge tools in order to educate members of the society in their health care wilt the communicative skills that allow them being will understood based on friendship, confidence, and respect between the health professional and the population whose health be should take care of.