The added value of three invitation strategies on reach and participation of a multicultural population with a lower socioeconomic status in the Dutch cardiometabolic health check

Background Cardiometabolic health checks are increasingly implemented in primary care. Lower socioeconomic status (SES) and ethnic minority groups are underrepresented in these checks despite being at increased risk, contributing to inequalities in health gains from screening. A well designed invitation may increase reach and thus informed decision making about participation. This study aimed to investigate the added value of three cheap-to-expensive (culturally) targeted and personalized invitation strategies. Research questions: what are reach and participation …