Disruptive Innovation:Solutions of Zhejiang Merchants' Transition and Upgrading

Nowadays,innovation becomes the breakthrough of Zhejiang merchants'transition and upgrading.In this background,finding the right innovation strategy is particularly important to Zhejiang merchants.By comparison,the paper finds there are many similaries between the characters of disruptive innovation and Zhejiang merchants.The paper analyzes Zhejiang merchants'feasibility,specific strategies and organization supports of disruptive innovation.The work can enrich the theory of Zhejiang merchants'transition and upgrading and provide recommendations for its practice.