Unstick Tsugoes for Innovative Interaction of Market Stakeholders

Sticky information, has been known to well explain the localization of ideas, i.e., that information in the brain of either inventor in the producing/selling side or consumers in the buying/using side of products do not always prevail in the market. This sometimes disturbs the process of innovation. In this paper, the authors break sticky information into sticky tsugoes, where a tsugo is a triple of the intention and two types of constraints behind each stakeholder’s acting/planning. The authors studied cases of Innovators Market Game ® - a serious game for innovative workshop involving stakeholders in the market, to visualize the interaction of the tsugoes of those stakeholders, in the form of Human-Tsugo Network (HTN) by using KeyGraph™. In the results, links between inventors’ and consumers’ tsugoes in HTNs correspond with the performance of innovative communications more finely than sheer KeyGraph visualizing the relations among words in the dialogue.