大學推廣教育發展策略之比較研究－以中興、逢甲、東海三校為例

The objective of this study was to discuss Chung Hsing, Feng Chia and Tunghai Universities to the cognition situation of developmental strategies of expansion education. It made us realize the learning motives of promoted class students, their situation of service degree of satisfaction and the degree of student support of different marketing strategies of different universities. In the study, I carried on the research and investigation in the way of “survey research.” And I got following conclusions: First, close-by schools are the main factors of choosing schools. It is true that improving the specialized knowledge is the primary intrinsic learning motive, and promoting the ability of seeking employment is the main external learning motive. Second, I found some facts for the aspects of high service degree of satisfaction as follows: the curriculum meeting personal need, teacher professional cultivated manners, the administrative service degree of satisfaction, and the acquirement of professional knowledge and technical skills. Third, school homepage is the main origin of messages of recruiting students. Fourth, students hope to set up a class, and it is “language class.” Fifth, the marketing strategies of Chung Hsing University are to set up the most popular class, combine industries to provide learning curriculum, go to other organizations actively to carry on the propaganda, etc. And the “language class” thought as the most popular one by the supervisors of expansion education of Chung Hsing University is the same as the choice of their students. Sixth, the marketing strategies of Feng Chia University are to set up the most popular class, combine industries to provide learning curriculum, affording the preferential benefit project of school expense, etc. But, the “language class” thought as the most popular one by the supervisors of expansion education of Feng Chia University is different from the choice of the students which they chose the “occupation training class” as their favorite. Seventh, the marketing strategies of Tunghai University are to combine industries to provide learning curriculum, affording the preferential benefit project of school expense, etc. However, the “management class” thought as the most popular one by the supervisors of expansion education of Tunghai University is different from the “language class” chosen by their students. According to the conclusion of the study, I have following suggestions: First, marketing strategies should be evaluated and planned carefully in order to help service promotion. Second, the personnel training should be conducted regularly and marketing professional talented persons should be cultivated. Third, announce the propaganda information of recruiting students by using network and open multiple registration charge ways. Fourth, establish the pipeline and relation of industry, official and education in order to expand the accomplishment.