The Challenges, Opportunities and Countermeasures of Golf Clubs in China

This paper analyzed the challenges and opportunities faced by Chinese golf clubs in their current management and development, presenting countermeasures to take challenges, seize opportunities and seek development. After being researched by literature, analogical reasoning, expert interview and field survey, the paper put forward some countermeasures-build more public courses, reduce the prices and expand consumer groups; narrow differences between regions and adjust measures to local conditions; strengthen the talent and technology development of universities; accelerate cultural integration. Only in these ways, can we create the brilliant future for golf sport and industry in China.