A STUDY ON CRITICAL FACTORS AFFECTING MEDICAL TOURISM DESTINATION CHOICE WITH SPECIAL REFERENCE TO CHENNAI

Medical tourism is one of the fast growing industries in India and it has a bright scope off growth in future. Medical tourism is a hybrid combination of both medical and tourism industry which always has a scope in any part of the world. This industry will lay ample number of opportunities for various other industries to grow. Now a day’s medical treatment has advanced a lot and it has also become affordable to a large population, contribution of technology is also one of the most important factor need to be considered. India is one of the fastest developing nations in medical tourism and it has various valuable reasons in its side to justify. Due to its diversified cultural and geographical nature India is always a preferable spot for the tourist from western nations, same as India is also one of the best place known for medical treatment due to its rapid growth in medical field with the help of technology at an affordable cost. This study will be analyzing about the reason behind choosing Chennai as a medical tourism destination by various visitors of different nations. This study will be carrying an in-depth analysis of medical tourism in Chennai by measuring its attractiveness and competitiveness. Keywords : Medical tourism; Destination attractiveness; competitive advantage