THE SPORTING COLUMN GENRE: INFORMATION AND OPINION

Research with genre, nowadays is conquering space and receiving special attention in the academic mean, because the study of different texts amplify the discursive and linguistic ability of the professional who act in the language teaching. Consequently, the abilities of their pupils increase too. Therefore, the students become best writers and readers with more social involvement. This research accomplishes a study of the Paulo Santanas sporting column genre published in Zero Hora newspaper, from Rio Grande do Sul/Brasil. The realization of this research is considered important because the great relevance of this theme in the Brazilian context. Where the sporting texts have great repercussion and circulation. For this study, started of these hypothesis: 1) the sporting column textual kind offer so rich study material as the socially valorized texts (politic, religious, literary), 2) the Paulo SantAnas sporting column may be classified as genre because show characteristics of the column genre, 3) the metadiscursive elements (Vande Kopple: 1985) are very important to the persuasive process on the text, It constitute one of the principals resources used by the author to attract his public to the column read.Thus, the aim of this work is study the Paulo SantAnas sporting column genre. Contextual configuration is worked through the field variables, relation and mode, compulsory elements in the genre identification. To discuss genre, it is searched base on authors like Halliday (1985), Hassan (1985), Maingueneau (2001), Meurer (1997, 2002) and Marchuschi (2002). To aboard the column genre characteristics, it is searched subsidy on Melo (1994, 2003), Suarez and Carro (2000) and Rabaca and Barbosa (2000). To the sporting journalism study, it was worked specially with Coelho (2003), Melo (2003b) and Damo (2002).%%%%Atualmente, a pesquisa com os generos esta conquistando espaco e recebendo atencao especial no meio academico, porque o estudo de textos diferentes amplia a competencia linguistica e discursiva dos profissionais que atuam no ensino da linguagem e, consequentemente, dos seus alunos, tornando-os melhores leitores e escritores, possibilitando-lhes maior atuacao social. Esta pesquisa realiza um estudo do genero coluna esportiva do colunista Paulo SantAna, veiculada no jornal Zero Hora, do Rio Grande do Sul/Brasil. Considera-se importante a realizacao deste estudo devido a relevância do tema no contexto do Brasil, onde os textos esportivos tem grande repercussao e circulacao. Para esse estudo, partiu-se das seguintes hipoteses: 1) o genero textual coluna esportiva oferece tao rico material de estudos como os textos socialmente valorizados (politico, religioso, literario), 2) a coluna esportiva de Paulo SantAna pode ser classificada como genero, pois apresenta caracteristicas do genero coluna, 3) os elementos metadiscursivos (Vande Kopple:1985) sao de grande importância para o processo persuasivo no texto, constituindo-se em um dos principais recursos utilizados pelo autor para atrair seu publico para a leitura da…