New Methods for Measuring Emotional Engagement

Truly understanding the feelings of a user has always been a dream of user experience (UX) researchers. Current methods for understanding emotional response has been limited to self-reporting from study participants or qualitative methods such as surveys or focus groups. New biometric and neurometric devices allow us to collect behavioral data in ways that were not previously practical for user researchers. This paper will provide an overview of these new technologies and how they can be applied to the study of emotional responses during user experience evaluation.