A CONSIDERATION ON CORPORATE SOCIAL RESPONSIBILITY IN INDIAN COMPANIES

Corporate Social Responsibility is a key concept in the business world particularly in developing countries like India. In India many companies or industries have modified their policies, activities and are engaged into Corporate Social Responsibility (CSR) especially on rural development beyond their financial aspects. India is the first country following and implementing legally and made a regulation in the constitution under the "Companies Act.2013, Section 135, clause VII. The purpose of this research was to address gaps identified in the literature regarding the implementation of CSR at the rural level and the initiatives that influence this implementation. A Rural Area or countryside is a large geographical area with low population density that is located outside towns and cities. Everything that is un-urban is considered as rural. Typical rural areas have small settlements. Rural Development is the methodology which involves the Up gradation of the social, economic, and cultural conditions of a village or small town.