한국산 파프리카의 대중국 잠재수요 및 목표 소비자 분석

Paprika is expected to export to China in earnest after quarantine negotiations with China. The objective of the study is to estimate the potential demand for paprika exports to China and set up target consumers. The survey was conducted on 343 consumers in Beijing and Tobit model was used for analysis. The results show that China''s annual potential demand for Korean paprika is estimated at 7,186 tons, which is considered sufficient given its exports to Japan. The results also indicate that the