수정된 기술수용모델을 활용한 일반음식점 SNS 특성이 소비자태도에미치는 영향에 관한 연구

The purpose of this study was to investigate the effect of SNS characteristics on the perceived usefulness of the technology acceptance model and the influence relationship between usability and consumer attitude toward consumers who have experienced the restaurant information of SNS. Recently, as t...