ВИЗУАЛЬНЫЙ ОБЛИК ЖУРНАЛА «СНОБ»

The paper analyses the visual features of the «Snob» magazine conception, the strategy is aimed at visually active interaction with the reader. Each issue of the magazine “Snob” has a definite subject matter: both verbal and illustrative aspects are devoted to certain stories. Therefore the issue is seen as one single text, integral physical space, the components of which are aesthetically and conceptually related, they represent the overall design and are perceived as an interconnect symbolic space, just as it happens when reading a work of art.