Old Web
English
Sign In
Acemap
>
Paper
>
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products
2021
Reto Felix
Eva M. González
Raquel Castaño
Lorena Carrete
Richard T. Gretz
Keywords:
Psychology
Marketing
Masculinity
Green consumption
Environmentally friendly
Correction
Source
Cite
Save
Machine Reading By IdeaReader
93
References
2
Citations
NaN
KQI
[]