An information communication method and an information communication apparatus

Information communication method capable of communicating by a plurality of devices comprising the steps of: (SK91), setting the exposure time of the image sensor, the image sensor so that the image of a subject obtained by the photographing, the brightness of the object in accordance with a plurality of exposure lines corresponding to the plurality of bright lines to generate the image sensor changes included; step (SK92), photographing the image sensor to set the exposure time of the luminance change object, comprising thereby obtain a plurality of bright line, bright line image; and a step (SK93), a plurality of bright line pattern comprises a line image acquired by the light in the determined data is demodulated, thereby obtaining information; in step (SK92), the multi- exposing a row each exposure is started sequentially at different times, and the exposure from the exposure row adjacent to the row of adjacent exposed end after a predetermined idle time elapsed from rising, exposure is started.