Turismo de eventos esportivos na terceira idade: um novo olhar

The developments within the world and Brazilian’s population indicates that the third age is the thread that has a higher growth rate. This is due, principally, by the progress in health, science, technology and infrastructure. Following this growth, see the change of senior’s vision. The new images break the traditional profile of a sedentary lifestyle and inactivity. This paper presents a study of senior tourist behavior in relation to sporting events tourism, since, there is a portion of the market following the new trends and lead an active life through the practice of sport. The research methodology was qualitative with the method known as focus group and in which literature was conducted. The results showed that this is a group of active people, seeking in the sport as well as improvement in quality of life, living with a social group. The athletes surveyed traveling with frequency, using the internet to plan the trip. With this, that the specific segment of the seniors athletes have behavior contrary to general view that senior tourism.