SOCI AL MEDIA IN THAI WORKPLACE

Social media have become the new forms of social interaction, dialogue, exchange and collaboration. Many organizations are adapting their strategies in order to utilize the social media both internally and externally. The main purpose of this paper is to investigate social media users’ demographics in Thailand in terms of personal and organizational usage in workplace. We conducted semi-structured, in-depth interviews with company managers in Thailand in order to explore whether social media usage in workplace actually enhance or hinder employee productivity.