Evaluation and Empirical Research on the Brand Sustainable Growth Ability (BSGA) of Railway Passenger Train Based on AHP and FCE

Combining the connotation of the brand sustainable growth ability, as well as the characteristics of railway freight products, the authors analyzed influencing factors of the brand-sustainable growth force of a railway freight train and used the Analysis Hierarchy Process, Fuzzy Comprehensive Evaluation (AHP-FCE) method to evaluate the brand sustainable growth force of a 10,000-ton train, which validates science and comprehensiveness of the evaluation index system that has been built. According to the evaluation results, this paper puts forward some measures to improve the brand sustainable growth ability of a 10.000-ton train.