Automatic Facial Expressions Analysis in Consumer Science

Abstract This chapter provides an overview of the current state of automatic facial expression analysis and its application in the field of consumer research. The first part briefly reviews the significance of facial expressions as a means of nonverbal communication of emotions and their relevance in consumer research. The second part provides an overview of conventional and automatic facial expression analysis methods and discusses their advantages as well as their limitations. The third part describes selected published studies applying automatic facial expression analysis in the field of consumer research and concludes with future research directions.