Лексическая репрезентация культурной доминанты «Маскулинность / фемининность»: смыслы «Преуменьшение / преувеличение своей роли» (на материале английского и русского языков)

The article is devoted to the lexical representation analysis of one of the social value connotations of «masculinity / femininity» cultural dimension «ego effacing / ego boosting» in Russian and English. The analysis contains several aspects: the number of elements in the synonymic raw of key words, representing these connotations, specificity of denotative and evaluative aspects of semantics, frequency of these key words in speech actualization. The theoretical basis of the research are G. Hofstede's anthropological theory and A. Wierzbicka's lin-guacultural theory.