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A Study on Acceptance Factors and Market Segmentation of Smart Device: Focused on UTAUT and Personal Innovativeness
A Study on Acceptance Factors and Market Segmentation of Smart Device: Focused on UTAUT and Personal Innovativeness
2018
JiBum Jung
Jong-Ho Huh
Hyekyung Park
Bongsup Shin
Keywords:
Smart device
Marketing
Market segmentation
Business
Computer science
Knowledge management
Correction
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