Meat Quality, Brands and Consumer Trends

The complex relation among meat quality, brands and consumer is influenced by many factors, such as the continuous growth of worldwide population, the demand for quality and variety, urbanization, habits and environmental impact of meat chain. At current global level, beef, pork and chicken are largely consumed as main source of animal protein, which also have grown in last decade. Moreover, this scenario also favors the production of meat from less consumed species that are traditionally consumed for either religious and cultural reasons (hunting). Quality has become a major factor, which is perceived by consumers that consider pay more for it. For instance, European legislation has specific laws, regarding meat production, quality label and brands of Protection of Geographical Indications (PGI), Protected Designations of Origin (PDO) and for Guaranteed Traditional Speciality (TSG). However, important issues, such as animal welfare, outbreaks of animal diseases and environmental impact, remains in production of meat. This issues and consumer life style changes are suggested to influence meat industry in a near future.