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Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance
Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance
2021
Carmela Peñalba-Aguirrezabalaga
Paavo Ritala
Josune Sáenz
Keywords:
Product-service system
Business
Intellectual capital
Marketing
Relational capital
Correction
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