Assessing the Performance of Online Food Delivery (OFD) in India

The purpose of this paper is to analyze the application quality of the online food delivery companies by using a qualitative and exploratory approach through the collection of primary data through a consumer survey and secondary data through a sample of 25 companies operating in the online food delivery sector in India. The analysis has been conducted through the parameters involving the aspects of Content, Usability, Functionality, Trust, Satisfaction and Brand Loyalty. The Data gathered has been analyzed using the SPSS followed by the Structural equation modelling (SEM). The conceptual model for the project has been achieved using the SmartPLS (v.2.3.8). The result shows better usability to the customer has a link to enhance application quality for business cycle and loyal customer trust the OFD system to allow efficiency building and look for profiteering space.