How digital/physical toolkits integrated in consumer products empower users to self-design their uses: A theoretical framework for use generation

Making use of the modern design theories like C-K theory, we propose, in this paper to develop a theoretical framework that permit to understand thoroughly the design activities presently carried by digital/physical toolkits. Then, we apply it on two sets of design tools embedded in the ADIDAS One running shoes and the EMOTIO software. Relying on the findings, we consider managerial implications for firms attempting to integrate digital/physical toolkits into their products at low risk.