The Influence of Skincare Routines on Skin Physiology Parameters and Affective Values

Hydration is an essential process in skincare treatments. Low water content in the skin can lead to skin problems, including reduction in skin elasticity and an increase in skin ripples or wrinkles. Consumers use skincare products to reduce age- and environment-related skin changes. Based on our company beauty theory, we proposed a unique skincare routine coupled with a specially formulated moisturizer that improves skin complexion and has the potential to enhance our customer affection, thus generating an overall high customer satisfaction. By using a scientific approach as well as Nagamachi (Applied Ergon 33:289–294, 2002) [1], the differences in skin physiology parameters and affective values, attributed to the various skincare routines, were assessed in the study subjects who underwent a home-use test.