De la burbuja a la pandemia. La Spagna plurale e la crisi delle Autonomie, tra europeismo ed euroscetticismi

De la burbuja a la pandemia. Plural spain and the crisis of the autonomies, betwe- en Europeanism and Euroscepticisms The main focus of the present paper is on the reframing of Europeanism in Spain, according to the bitter evolution Spanish institutionalized polycentrism experienced as a consequence of 2007 economical crisis. Frames and tricks of a Euro-skeptikal modulation began to emerge in the public discourse and propaganda, within many documents, texts and messages produced and spread by regional institutions, movements and parties. Some neological items, among them the rich series of new compound words introduced with and by the Euro currency in order to describe its mechanisms and benefits, experienced a semantic shift, from marketing into marking, from fair into unfair depiction, and from a positive into a mostly negative connotation. This evolution has been driven introducing more than a touch of nationalism and independentism. In each Autonomy (the way regional institution are named in Spain), and more in the Autonomies with a regional language protected and promoted as co-official, a bitter season of lexical stress began... a words’ war that is still ongoing, into a dead-end wherein a way out seem to be expecially hard to find. Received: 22-04-2021 Admitted: 29-05-2021