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Investigation of association models to describe consumer purchase patterns
Investigation of association models to describe consumer purchase patterns
2001
Mark A. Hall
N. J. Kusabs
D. Gillgren
Geoffrey Holmes
A.F. Bollen
Keywords:
Association rule learning
Food industry
Decision rule
Marketing
Consumer behaviour
Meat packing industry
Purchasing
Data processing
Computer science
Operations management
nouvelle zelande
observation data
model study
association model
Advertising
Operations research
Correction
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