Affordances, experimentation and actualization of FinTech: A blockchain implementation study

Abstract Blockchain, the technology underlying bitcoin, is an emerging financial technology (FinTech) that is poised to have strategic impacts on organizations. Because it is a new phenomenon, there are few studies on blockchain, and those studies have focused mainly on the technology’s potential impacts, whereas how to effectively implement it in an organization remains unknown. Our study intends to fill that gap. Using affordance-actualization (A-A) theory as the theoretical lens, we conducted a case study of blockchain implementation in an organization that has effectively implemented it. We identify three affordances of blockchain in the organization and a process model whereby these affordances are actualized. The process model extends A-A theory by adding an experimentation phase where blockchain’s use cases within the organization are identified, developed and tested through conceptual adaptation and constraint mitigation. Our study makes important theoretical contributions to the literature on A-A theory, blockchain, information technology (IT) implementation, and strategic information systems (SIS). Our study can also help IT practitioners to implement blockchain effectively and extract value from their investment.