BASS 모형을 활용한 '국민체력100'의 수요예측에 관한 연구

The main purpose of this current study was to predict the demand the National Fitness 100 utilizing Bass model as the most widely used tool in the realm of marketing and econometrics. The following three target centers of Seongdong(Seoul), Seocho(Seoul) and Chungju(Chungbuk) were selected out of a t...