A Preliminary Study on the Innovative Design of Campus Cultural Products -- A Case Study of the Gifts at the 70th Anniversary of the Qingdao University of Science and Technology

In recent years, with the rise of cultural and creative industries, cultural creative products rely on the unique cultural and commemorative value, there have more products with cultural, creative and functional have been designed, which can better spread the cultural connotation and keep develop the cultural vitality. In this paper I use the design of Cultural Gift for the 70th Anniversary of Qingdao University of Science and Technology as an example to study and analysis the basic characteristics, elements and spiritual research and analysis of the campus culture of Qingdao University of Science and Technology, then extracted the representative cultural symbols and refined and reshaped the design elements through systematic design methods. To analyzed and summarized the demand of the cultural creative products in colleges and universities, analyze and sum up the qualitative analysis of the product. Redesign the gift for the 70th-anniversary of Qingdao University of Science and Technology, to promote the construction of campus culture, and then establish a general model to provide reference for other university campuses cultural and creative industries.