Vliv internetového marketingového prostředí na e-shop www.napasport.cz

The aim of this work is to determine the status of online marketing and its impact on the online store www.napasport.cz. The theoretical part of the general definition of the Internet and especially online marketing and its individual components, which are then analyzed in the practical part. First section of the practical part is devoted to the e-shop, its history and structure. It is also investigated the current state of Internet commerce in the area of online marketing including drawing SWOT analysis and recommendations after other potential possibilities of marketing comunication, which may present state of e-shop better.