From Influence of Traditional Virtue on Hui Merchants

Hui merchants were a gang of important merchants during Ming Qin Dynasty and they played a very important role in their time of social economy. Hui Merchants have the characteristics of diligence, frugality, honesty, fidelity, modesty, politeness, kindness, and generosity, which are the traditional morality, especially the virtue of Chinese people. Those characteristics also had very strong commercial impacts. Hui merchants, a regional economic group, whose rising had their own special social and regional causes, but the influence of traditional morality especially traditional virtue has played a long - lasting effect.