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The effect of menu storytelling on perceived value and SNS word of mouth : mediating effect of customer satisfaction
The effect of menu storytelling on perceived value and SNS word of mouth : mediating effect of customer satisfaction
2021
Hyeyoung Kang
Han Seong Dae Hak Gyo Gyeong Yeong Dae Hak Won Gyeong Yeong Hak Gwa Bak Sa Gwa Jeong
Kyunga Kang
Jin Hur
Keywords:
Psychology
Word of mouth
Advertising
Storytelling
value
Customer satisfaction
Correction
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