USE OF STRATEGIC PLANNING BY A SHIPPER/RECEIVER

For several years Quaker Oats Distribution Department has generated a three year plan for Distribution activities of Quaker's U.S. Grocery Products. It is, at this time, putting together an update for fiscal years 1985-87. In it is described for senior management and the several divisions and marketing areas of the Company, basic assumptions, objectives and strategies of the Distribution Department. It is organized according to the major elements of Distribution, i.e., Transportation, Operations, Inventory Control and Planning and Research. This three year plan is intended to identify objectives and strategies which will be employed to provide required distribution services efficiently and economically.