NEW MANPOWER PARADIGM IN THAILAND'S LOGISTICS SECTOR

The purpose of this research is to identify the new manpower paradigm for the Thai logistics sector which affects the competitiveness of logistics firms. Four main parameters and 20 variables, which came from both literature reviews and observations in the Thai context were explored. The methodology of this research began with a literature review. Based on the research, the three characteristics of logistics employees in the Thai context were first, professionalism, then adaptability and finally internationalization, all of which reflected a firm’s competitiveness. The research found that professionalism and quality standards have deteriorated and really need to improve, particularly in skills improvement. Adaptability is also important for Thai logistics workers as the logistics business does not focus only on Thailand but will expand to other counties where there are different perceptions and approaches to business. Internationalization plays an important role since Thai workers need to work or coordinate with other workers from different cultures.